Top 14 Japanese Beauty Standards that You Never Heard Before! (2024)

a beautiful japanese girl is smiling

What comes to your mind when you think of beauty standards in Japan? Geisha? Anime characters?

While these may be some of the more well-known aspects of Japanese beauty, they are only a small part of the story. In this blog post, we will explore the many different facets of beauty standards in Japan and discuss why they are so unique. We will also look at how foreigners are changing these standards and how they are perceived in Japan. So, if you’re interested in learning more about Japanese beauty, keep reading!

There is no one ideal body type for Japanese women, as their body types vary greatly. However, Japanese women typically have slender builds with small breasts and hips. They often have long, straight hair and delicate features. Beauty is a topic that extends throughout every culture and society.  In general, we  can categorize the Beauty standards of the Japanese by looking at them (both men and women) 

List of the Japanese Beauty Standards

Japanese woman wore a white raincoat shows japanese beauty standards


 Hair is often seen as an important part of beauty standards in Japan. There are many different hairstyles that are popular in Japan, ranging from long and flowing to short and sleek.

Hair color is also important, with black being the most popular choice. Foreigners often comment on how well-groomed and healthy Japanese hair looks, and it is not uncommon for women to spend a lot of time and money on their hair care routine.


Foreheads play an important role in the Japanese standard of beauty. The ideal forehead size is small and well-defined, with a hairline that is high and curved.

In addition to size, the shape of the forehead is also highly valued; traditionally, it was thought that foreheads had to be oval or round for maximum attractiveness.

While this may still be true for some people, these days it’s not uncommon to see women with more angular faces sporting shorter hair styles that show off their foreheads.

Foreigners often comment on how smooth and delicate Japanese skin looks on the forehead area, which can make them appear younger than they actually are!


girl in white top smiling and sitting in greenery with deers

Eyes are an important part of the Japanese standard of beauty, and there are many characteristics that make them stand out from other cultures.

One such characteristic is the “en” or sharpness of the eyes, which gives them their signature almond shape. A common saying in Japan is that the eyes should be “like a split pear,” which refers to the sharpness of the eyes.

Eyelashes are also important, and many Japanese women use mascara to create a more dramatic look. Foreigners often find that this creates an exotic and mysterious air around them.


japanese woman smiling and having pussy

Eyebrows are an integral part of Japanese beauty norms, and they are often seen as a sign of youthfulness. Generally, the ideal brows are soft, full and well-shaped with a slightly curved arch.

A straight or overly arched brow is not usually favoured in Japan. Eyebrow hair is also important; it should be groomed and trimmed regularly to maintain a neat and tidy appearance.

Foreigners often find that Japanese women have very well-groomed eyebrows, which can give them an even more youthful look.


Noses play an important role in beauty standards in Japan, and there are certain characteristics that define the ideal nose.

Generally speaking, noses should be slim with a slightly upturned tip, as this is considered attractive.

The nostrils should also be small and narrow – this is often referred to as “a little mouse’s nose” in Japan. Foreigners often find that Japanese noses are delicate and elegant, which can make them appear more youthful than they actually are!


Lips are also an essential part of Japanese beauty standards. Generally, the ideal lips are full and plump with a slightly upturned cupid’s bow.

Lip color is also important; traditionally, a natural pink hue is preferred, although foreign women often comment on how beautiful and vibrant Japanese women’s lips look with a touch of lipstick.


japanese woman in traditional wear

Faces are an integral part of Japanese beauty standards, and there are certain characteristics that define the ideal face. Generally speaking, faces should be oval or round with a small face shape, as this is seen as attractive.

Foreheads should also be small and well-defined with a high, curved hairline. Eyes should be almond-shaped and eyelashes should be long and full, while noses should have a slim bridge with small nostrils.

Lastly, lips should be full and plump with a slightly upturned cupid’s bow.  If your measurements are 129mm or smaller, you are considered to have a narrow face. Foreigners often find that Japanese women have delicate features which can make them appear younger than they actually are!


Japanese skin complexion is highly valued in Japan’s beauty standards. The ideal skin tone is light, even, and translucent – often referred to as “porcelain skin” – with a hint of pink that creates a natural blush.

This skin tone creates an alluring look and can make someone appear younger and fresher than their age.


Japanese body standards have also evolved over time. Traditionally, body types that were seen as attractive were petite and slender figures with small waists, hips and busts.

However, recent trends have been more accepting of body shapes of all sizes, from the traditional petite body to more curvy body shapes with larger breasts and wider hips.

However, one common body standard that has remained constant is the ideal of having long and slender legs. This can be achieved through a variety of methods, such as wearing high heels or lengthening one’s skirts or pants.

The ideal body type in Japan is typically considered to be petite and slender, with a small waist and proportionate hips and shoulders.

This idea is reflected in popular media and fashion trends. There is also a cultural preference for women to have a small face, with a prominent forehead and high cheekbones


The long neck is an important part of traditional beauty standards in Japan. It is believed that a long, slim neck – or ‘nagasan’ – gives a woman a more graceful and elegant appearance.

In Japan, it is considered fashionable for women to wear chokers and other jewellery around their necks to accentuate the appearance of a long neck.


In Japan, body hair is seen as something to be removed. This is especially true for women, who are expected to have smooth and silky skin without any visible body hair.

The beauty standards of Japan dictate that women should not have any facial or body hair, so they often remove it with waxing or laser treatments.

In addition to this cultural preference for a clean-shaven look, many Japanese people believe that having less body hair makes them healthier and more attractive.

As such, the removal of unwanted body hair has become an important part of the daily beauty routine for many Japanese women.


One of the most defining features of Japanese beauty norms is the “big bump” look. This look entails women having a round forehead, high cheekbones, and an overall full face shape.

It is often seen as more attractive than other facial shapes since it gives off a youthful appearance. Additionally, this big bump appearance can be achieved through various makeup techniques such as contouring and highlighting to emphasize certain parts of the face to create this desired effect.

Furthermore, many hairstyles are also used to compliment this look by making faces appear rounder with bangs or layers that frame the face in a flattering way.

Ultimately, achieving this big bump look has become an integral part of how many Japanese women strive for their ideal beauty standard.


When it comes to the perfect body type, Japanese standards are pretty different from what is typically seen in the Western world.

In Japan, women are often lauded for having thick, creamy thighs. This is seen as a sign of femininity and health, as opposed to the Western standard of thinness.

This preference for thicker thighs often leads to a lot of Japanese women striving to achieve this look through diet and exercise.

In addition, many Japanese women also have a small waist-to-hip ratio, which is seen as another sign of beauty and femininity.

To achieve this desired shape, many Japanese women will wear corsets or other tight-fitting clothing to help give their body the desired hourglass shape.

So, what is it about japanese standard of beauty that make Japanese women so beautiful? Many people believe it is because these standards emphasize natural beauty over artificial enhancements.

Japanese women are often lauded for their perfect skin, which is seen as a sign of health and youthfulness. In addition, the focus on a woman’s natural beauty rather than trying to change her look with makeup or surgery is seen as a more attractive and genuine approach.

Ultimately, the unique combination of these beauty standards make Japanese women some of the most beautiful in the world.


The voice is also a crucial part of beauty standards in Japan. Generally, a voice should be soft, gentle, and melodious as this is seen as attractive and charming. For example, many voice actors in Japan have soft and melodic voices that are highly sought after.

Additionally, some foreign women find the Japanese accent to be alluring and attractive, which can make them seem more youthful and lively!


Overall, Japanese beauty standards are quite unique and have evolved over time. While traditional ideals focus on petite figures with small waists, hips and busts, more modern trends now embrace a variety of body shapes from the classic to curvy.

Other features that define ideal attractiveness include well-groomed eyebrows, slim noses with upturned tips, full lips with an upturned cupid’s bow, oval or round faces with small foreheads and high curved hairlines as well as light even skin tones.

Lastly voice should be soft gentle and melodious while long necks can give women a graceful appearance. By taking all these factors into consideration you too can achieve the perfect look in accordance to Japanese beauty norms!


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